I had no idea what I was looking for or what I wanted. All I knew is I needed something new, something fresh, and something that would stay current, no matter what the latest trends were.
My friend Kaitlyn, the artist extraordinaire, sent me six different sets of logos.. Six! And everything she had done was amazing. But it wasn't until after she explained her design to me that I fell in absolute love.
I chose to incorporate the heart because I feel like it is an image that is present in your work a lot. I also chose to show the wired design since that is reflective of the jewelry that you started this business with. That is the intention of the style of the heart, to reflect the jewelry line, especially the wired rings.
I was in love with the design and the concept, and knew that we had the perfect logo.